Automation of sales of advertising time on television
- Filling ad units online
- Flexible mediaplan management
- Maintenance for planned and fact advertising tables
- Routine automation
- Monitoring compliance with legal restrictions
- Advanced reporting system
About app
What’s the "TV Market"?
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The computer program "TV Market" is an automated system for placing television advertising, functioning as a single environment for solving a wide range of business tasks of an advertising market participant.
It allows you to organize the work of sales houses and advertising divisions of TV channels on the sale of advertising time that make up their resource package, in an interactive Online mode using modern information technologies.
The main purpose of using the "TV Market" program is to increase advertising revenue, provide better service to your customers, reduce manual work volumes and, accordingly, the number of personnel involved.
Watch the intro video:
- How to connect to the server
- How to create a contract, order, mediaplan
- How to place a video in an ad unit
- How to remove a video from an ad unit
What’s new?
Description of the latest versions of "TV Market"
Previous versions of "TV Market"
Release date: before 2024-01-01A list of previous versions of the "TV Market" program with a detailed description of the main features in each of them
Now in development
Description of future features in "TV Market"
Future features in "TV Market"
A list of future functions of the "TV Market" program with a brief description of the main features of each of these functions
Our benefits
Why choose "TV Market"?
Rich functionality
Today, the "TV Market" computer program contains about a hundred different functions that can be useful to channels, sales houses and advertisers in their work.
These are, first of all, rating (GRP, CPT) and spot (Spot, Spot-minute) types of placement, classes Fix, Float and Npr, competitive crowding out of videos, 12 different types of ad units, non-linear timing of videos, fixing factors videos in the first and last three positions in the blocks, automatic monitoring of compliance with advertising legislation and many other functions.
Flexibility of settings
The use of the "TV Market" program in different countries for a long time has led to the development of a flexible system of settings for most of its functions, which can satisfy the most diverse requirements of our customers.
This is, first of all, a flexible system of administration and distribution of access, multicurrency, various schemes for replacing videos, flexible restrictions on the placement of mediaplans, a flexible system of reports on forecast and actual placements, uploading to external files and importing data from external systems according to user templates, localization program interface into national languages of clients and more.
Best price
The rich history of the development of the "TV Market" computer program today allows us to deliver this product in 5 basic configurations and almost individually configured, which makes it possible to reduce the cost of its license to a minimum without forcing the client to pay for functions that he does not use.
In addition, the unique Float Price offer allows you to link the cost of a license to the total actual number of videos posted, which allows you to reduce it to absolute minimums that are not typical for such products.
Program Terms of Use
What includes the acquisition of a license for "TV Market"?
The right to use the program
The ability to operate a certain number of "TV Market" servers (depending on the configuration, as a rule 1) and a certain number of "TV Market" software clients (usually from 20 to 100) in the territory of one or several countries for some time, usually 1 year.
Database ownership
The ability to fully own, use and manage the database that is created and accumulated during the operation of the "TV Market" program, as the exclusive owner, regardless of the availability of a license for the software product.
The right to receive program updates
The ability to receive, on a free basis, all the latest updates of the "TV Market" program as part of the established basic version as they are released by the developer company in accordance with the software product development plan and customer wishes.
Service offered along with the "TV Market" program
The cost of the program license additionally includes information and technical support for the server and the "TV Market" database, technical support for users, advisory assistance in solving typical problems, as well as initial distance learning for users of the basics of working with this software product.
In accordance with the wishes of customers, the developer company carries out in the order of regular or extraordinary updates the adaptation of the "TV Market" program to the peculiarities of their national markets. In addition, by mutual agreement, the developer company in an agreed manner develops and implements related software products in the business processes of customers, ensuring their integration with the "TV Market" computer program.
Description of test conditions
How can I test "TV Market"?
To get an idea of the capabilities of the "TV Market" computer program in practice, you can order its free test version by leaving a preliminary application on this site. After the application is processed by our staff, an email will be sent to your contact email address with all the necessary links to the installation package of the client module of the program, instructions for installing it and setting it up to connect to the test server.
Please note that the test version of the "TV Market" program is no different from its main working version and can be used, including for commercial purposes. However, for the testing period, we do not deploy the server module of the program and the database on the client side, but only provide the ability to remotely connect to the test server specially created for these purposes in our data center.
After the test period is over, all information from the test database is usually destroyed. At the same time, if a client acquires a license for the commercial use of the "TV Market" program, all data created during testing, or any part thereof, can be transferred to the client’s working database if necessary.
support@tv-market.org